Based on a joint initiative of the Guggenheim Museum Bilbao and the Solomon R. Guggenheim Museum in New York,Architecture Effects presents an innovative look at the correspondences and connections between art and architecture at the height of the digital era. The exhibition’s origin is the Museum building itself, inaugurated in 1997 as the first and seminal example of architecture carried out and made possible by means of computer technology, a paradigm of the communicative and economic “effects” that will redefine the success of this discipline over the following decades. Analyzing and linking it to other tipping points in the digital era, this exhibition draws comparisons with the current peak of a culture based on social media, artificial intelligence, and augmented reality. Identifying a series of works by contemporary artists as key indicators of the merger between communication, the economy, images, art, and architecture, the exhibition will also include specific interventions by some of the most influential and innovative architects and designers of our time.
(Photo: Frank Gehry, Building plan digital drawing of the Guggenheim Museum Bilbao, CATIA software, 1997 © FMGB Guggenheim Bilbao Museum)