Elmgreen & Dragset on Creating the Unexpected | Brilliant Ideas, presented by Bloomberg

Based in London and Berlin, Michael Elmgreen from Denmark and Ingar Dragset from Norway have worked as a collaborative duo since the mid 1990's. Throughout their career, Elmgreen & Dragset have redefined the way in which art is presented and experienced. Tackling subjects as divergent as institutional critique, social politics, performance and architecture, the artists’ sculptures and installations turn the familiar on its head with characteristic wit and subversive humour. From transforming New York City's Bohen Foundation into a 13th Street Subway Station in 2004, to placing a Prada boutique in a Texan desert in 2005, their work draws attention to social conventions and prompts a re-thinking of the status quo.

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